Veritas expands its anti-counterfeit chip to jewelry, trophies, and fragrance bottleshttps://techcrunch.com/2026/10/16/veritas-is-building-a-chip-to-verify-luxury-goods
Counterfeits of luxury goods are a major problem for fashion houses. Counterfeiters are getting better at replicating brands’ marks and passing off dupes, known as “superfakes,” as genuine items. A startup called Veritas wants to tackle the problem with its own chip that verifies goods. Veritas was founded by Luci Holland, a former Tesla technical […]
