Bose buys audio rival Skullcandyhttps://www.engadget.com/2293698/bose-buys-audio-rival-skullcandy
Bose sees the company as a way to reach a wider audience.

Bose sees the company as a way to reach a wider audience.

Bose announced today it has acquired Skullcandy. Although the two companies are competitors in the consumer audio space, Skullcandy recently partnered with its new owner to bring several of Bose's audio technologies - including its head-tracking spatial audio and excellent active noise cancellation (ANC) - to products like the Skullcandy Crusher 1080 ANC headphones and [β¦]

By keeping Skullcandy in Park City, Utah, Bose is betting that skate cred and budget pricing will reach listeners itβs been missing.
